Why Pogba failed to join Real Madrid this summer

Paul Pogba was linked with a move away from Manchester United all summer with Real Madrid appearing to be the most interested club, but the major reason for the failure of any deal happening has now been revealed.

It is reported that sportswear giants Adidas played a crucial part in keeping Pogba at Old Trafford despite significant interest from Real Madrid.

Paul Pogba wanted out of Manchester United and Real Madrid looked the destination but sportswear giants reportedly stopped any deal from happening.

Pogba was heavily linked with a departure from United and Real were eager to sign the France international.

However, as reported by The Star On Sunday, Adidas intervened as they believed it would be better for them from a commercial perspective if Pogba was to remain at United.

Pogba is seen as the most viable commercial brand at Old Trafford by Adidas.

As a consequence, Adidas acted as peacemakers between Pogba, his agent Mino Raiola, and United, as they made it clear that they wanted him to stay at Old Trafford.

Pogba is in the third year of a decade-long personal endorsement deal with Adidas, while the German company is also United’s kit manufacturers.

Although Adidas also sponsor Real Madrid, the likes of Gareth Bale and Karim Benzema are also sponsored by the brand at the Spanish club.

Pogba celebrates a goal with Marcus Rashford. He could possibly have been out of Manchester United at this point.

In contrast, at United, Pogba is seen as the key star as far as Adidas is concerned.

Pogba has just under two years remaining on his current contract at United.