Over 60 trainees from the various skills acquisition centres under the Lagos State Ministry of Women Affairs and Poverty Alleviation (WAPA) have been trained on financial literacy and soft skills.
The Commissioner for Women Affairs and Poverty Alleviation, Mrs Cecelia Dada speaking during the one-day seminar in Lagos, said the aim was to equip the participants with good business ideology.
Dada, represented by Mrs Adejoke Oshodi-Olasunkanmi, the Director of Skills Acquisition in WAPA, said the seminar was in conjunction with the Lagos State Employment Trust Fund (LSETF).
She said:” This gathering is targeted at enabling students of our skills acquisition centres to attain both financial and economic sustainability in their various skills.
“This training will enhance a type of marketing pross that promotes products and services, even as it educate on the basic skills, which could translate into success.”
According to the commissioner, the advent of COVID-19 has further prompted an exploration of business marketing via online/digital marketing and intra- personal sales pattern.
She noted that WAPA’s earnest interest was to groom young entrepreneurs who would be at par with international best practices of successful business owners
“This avenue helps in developing business activities with a form of advancement on new ventures, utilising business intelligence and communication links to a large number of customers.
“Improvement of marketing strategies, can also prompt invention of new methodology that offers value for businesses
“We look forward to having digital entrepreneurial practices that wield marketing automation, brand awareness building, cost savings and a myriad of others,” she said.
Dada, urged the participants to apply every knowledge garnered in the seminar to their businesses.
Also, Mrs Taiwo Olaniyan, LSETF’s Head of Business Unit, said that the essence of its collaboration with WAPA was to help improve the trainees capacity on financial literacy.
“We are here to help trainees who have undergone six months to one-year training at WAPA on how to take their businesses from A to Z.
“We are also here to let them know the financial opportunities we have at LSETF, in form of loans to further boost their business,” she said.
Bilikisu Salisu, one of the participants from Kosofe in Lagos, said that the training was a major eye-opener for her on how to groom her business.
“I have been educated on a lot of things that will be of great help to my business, most especially in the area of finance,” Salisu said.
Also, Adeola Orisa a participant from Ilashe area in the state thanked the ministry for organising the seminar, saying it was impactful.
“This initiative is a great one from WAPA and I hope they will continue with the good work,” she said.
Speaking also, Mrs Abosede Adeyemi from Lagos Island, said the seminar would set her business on the right path